by Bronte Hughes

As online shopping grows due its accessibility and convenience the demand for innovation in technology in shopping increases, to compete with the tactile advantages of shopping in store we will see technologies such as augmented reality, facial recognition payment and 3D body scanning.

We now live in a fashion world with trends changing so quickly as a result of the rise of influencers, the demand for the above technologies will grow in the future. Augmented reality (AR) allows customers to try on the garments through their camera, to visualise the look in real life. This may be used for footwear to see what they look like with your outfit. AR will be introduced into more online stores in years to come making bricks and mortar stores potentially obsolete.

Working in retail you realise how cash is becoming no longer a necessity, so in the future we will see a rise in payment technologies such as facial recognition, making it simpler, convenient and maybe safer. 3D body scanning will be make it easier for brands to tailor make a garment for their client, as they will get the exact measurements and be able to 3D print the model for more convenient fitting, without the client having to travel to the designers studio, which also saves the carbon emissions of plane travel, an effect that must be considered for the future.

The future of fashion relies on technology to progress and, as it changes it becomes simpler, more convenient and keeps up with the ever changing trends of the fashion industry.